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• Twitter’s Ad Platform Is Doomed To Fail
• 1 day ago
• Apparently, Twitter disappointed the SXSW crowd by not unveiling Twitter’s new ad platform. It’s just as well: An ad platform from Twitter is doomed to fail. Here’s why: Back in the day, TV advertising was pretty effective. You know why? Combination of captive audience and the right delivery mechanism. Back before Tivo and the remote control, lazy ass Americans [...] ...

• Twitter Bitches
• 6 days ago
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• If Advertising Worked
• 7 days ago
• If advertising worked… …products would fly off the shelf as consumers spent wildly on products (cuz God knows advertising never tells consumers to not buy)… …inventory levels would soon be depleted causing manufacturers to increase production capacity… …causing manufacturers to obtain new capital and loans to finance the creation of new production capacity… ...

• Money In The Bank
• 8 days ago
• If you haven’t voted in the Young & Free “Money In The Bank” contest yet, please watch the video below, go to the Young & Free site, and vote for #6. I had the opportunity to interview the stars of the video, K-Dawg and Lil’ K. Marketing Tea Party (MTP): Why did you do the Money In [...] ...

• Generation Revelation
• 9 days ago
• A recent Nielsen study offered recommendations to marketers on how to reach and appeal to the generations: Greatest Generation: “Stores should offer better signage, more forgiving package design…” Boomers: “Pursue the upsell into prescription medication…” Gen X: “Time is a precious commodity for these busy young families, so reduce deadline pressure by of ...