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• Re-Rethinking The User Experience
• 6 days ago
• If I ran a bank that had a Customer Experience department, the first thing I would do is fire everybody in the department (I would, however, keep all the Web site designers). Here’s what spurred that comment: Adweek recently ran an article title Rethinking The User Experience, in which the author writes: In the interactive world, we [...] ...

• Top 10 Bank Slogans You’ll Never Hear
• 8 days ago
• Hearing about how one Missouri bank changed it’s name to Tightwad Bank (named after the town of Tightwad, MO), got me thinking about other banks that should change their name to reflect the towns they’re located in. Below are the top 10 bank names and slogans that — I’m afraid to say — you’ll probably not [...] ...

• What Would You Name Your Bank?
• 13 days ago
• American Banker ran an excellent editorial (subscription req.) yesterday written by Steve Johnson and Joe Depa, claiming that it’s a good time to time to start a bank. The authors argue that now is a good time because: 1. Banks are pushing out customers because of liquidity issues. 2. Displace bankers are on the street. 3. Opportunities to [...] ...

• Dear Jeff Bezos
• 14 days ago
• Dear Mr. Bezos: You know how Gillette gives away the razor to get you to buy their blades? You should do that with the Kindle. If you gave me a Kindle, I’d buy more books than you could imagine. And I bet I’m not alone. Thanks for listening, Ron Shevlin Technorati Tags: Amazon, Jeff Bezos, Kindle [...] ...

• A Return To Mass Marketing?
• 14 days ago
• The title of this article in DM News caught my attention. A study conducted by Meredith Corp. found that: Gamma women [are] everyday women with a large circle of friends who enjoy freely sharing information within their social networks using multiple media. Though many marketers have yet to tailor their messaging to Gamma women, this segment [...] ...