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• Marketing's on the road
• 9 days ago
• I had to cross Paris this morning to speak at a conference. And in the soft spring weather, I was struck by the number of people on bikes. It’s nowhere near Amsterdam, but since I only go through the center... ...

• The Conflict of Interest of Change
• 17 days ago
• Both Agencies and clients have asked who and what type of agency will best drive the evolution to a more integrated and ‘connected’ agency. I recently heard much frustration from one large advertiser who sees his primary agency partner buying... ...

• Media Agencies' Content Plays seem One-sided
• 22 days ago
• Media agencies have been moving aggressively into building branded content offers. The lastest: WPP’s Mindshare announced a reorganization last week, including the creation of a unit focused on making content. Integrating content and marketing messages certainly allows advertisers to sneak... ...

• Dell to Agencies: "People are most important"
• 27 days ago
• When I spoke with Casey Jones at our marketing forum, he cited WPP’s ability to recruit as the deciding factor in his choice. Building - and keeping - the right team on his business is his priority. Casey even went... ...

• An Agency's First Step To Getting "Connected"
• 32 days ago
• [Posted by Peter Kim] Thanks to Mary Beth Kemp, my colleague and co-author of The Connected Agency report, for taking the lead on this new Forrester blog called Agency Futures. So I'm cross-posting this from our Marketing Team blog. A... ...