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• How to pitch me
• 2 days ago
• In a good new trend, analysts are putting up explicit “How to pitch me” notes. (Carter Lusher has links to some of them.) Here’s mine. Part 1: The initial contact Please don’t telephone me. Please do use email. Twitter and AIM are fine if I know who you are and you’re good at getting straight [...] ...

• Know your audience
• 73 days ago
• I just had one of the most ridiculous meetings I’ve had in a long time. A vendor about whom I and various other press/blog/analyst outlets had already written asked to meet with me. Three top executives schlepped out for a loooong dinner. Unbeknownst to me in advance, the company expected to hold the [...] ...

• How Hillary Clinton can still differentiate herself from Barack Obama on foreign policy
• 85 days ago
• Obviously, these are difficult times for the Clinton campaign, and Barack Obama is the most likely Democratic nominee for president. His messaging strategy, so far successful, has in essence been: Pitch “change” as a top-level message. Claim that being a pro-change outsider is more conducive to getting things done than being an experienced insider. Adopt similar policy [...] ...

• All-purpose Valentines Day ditty
• 94 days ago
• For those stressed out with a need to write Valentines Day content: Roses are red Violets blue Cyrano’s dead You’ll have to make do ...

• Engagement marketing
• 100 days ago
• More and more, consumer branding is about engagement. On the Internet, you’re most likely to see references to the social media aspects. But it goes further than blogs, chat, and diggery. For example, a huge fraction of the sports business now is apparel sales – replica jerseys and the like. This may [...] ...