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• Reputation Management With a Twist
• 9 days ago
• We’ve all heard the term “reputation management” as it applies to businesses. It’s really what every good PR professional or PR firm considers the central focus of their job.  But consider this take: the notion of “pre-emptive reputation management,” or PRM.  It’s a term I’d never heard before, so I was fascinated when I came upon a blog po ...

• Reputation Management With a Twist
• 9 days ago
• We’ve all heard the term “reputation management” as it applies to businesses. It’s really what every good PR professional or PR firm considers the central focus of their job.  But consider this take: the notion of “pre-emptive reputation management,” or PRM.  It’s a term I’d never heard before, so I was fascinated when I came upon a blog po ...

• Big Brands Talk Social Media in Minneapolis
• 51 days ago
• General Mills, Target, Best Buy, and Fingerhut Bare It All at Interactive Marketing ConfabSo, you wonder, do major consumer brands “get” social media, or are they even starting to deal with it at all yet in any meaningful ways?  Well, thanks to our local 850-member strong Minnesota Interactive Marketing Association, we had a chance to hear from some of our more well-known corporat ...

• Big Brands Talk Social Media in Minneapolis
• 51 days ago
• General Mills, Target, Best Buy, and Fingerhut Bare It All at Interactive Marketing ConfabSo, you wonder, do major consumer brands “get” social media, or are they even starting to deal with it at all yet in any meaningful ways?  Well, thanks to our local 850-member strong Minnesota Interactive Marketing Association, we had a chance to hear from some of our more well-known corporat ...

• This Blog's for You, Bud
• 70 days ago
• You Have to Love How One Beer Company Does Corporate BloggingCorporate blogging is still a little understood art.  And very little practiced, to be quite honest, outside of the tech field. You think most companies are blogging?  Guess again. According to this ongoing survey, only a measly 11.6 % of the Fortune 500 are doing it—as of about a week ago, to be exact. (Not to speak of t ...