We've just published our report on Global Online Retail. Many thanks to the dozens of online retailers, e-commerce platform vendors, logistics providers, payments enablers and customer service providers that provided input for the report.
For those of you reading the report, I welcome your thoughts and feedback.
An article in the Financial Times today discusses Best Buy?s international expansion: the company recently announced a retail joint venture in Europe with Carphone Warehouse that brings them into nine different European countries. Best Buy will also open its own stores in Europe, as well as in Turkey and Mexico (adding to its presence in China and Canada).
Our global online retail report, which will be published next week, ended up so long that we decided to spin off a couple of topics into separate reports. One of these topics is global customer care. Many US-based companies look at the global landscape and balk at having to support multiple customer service channels in multiple languages. As a result, both support channels and languages are often ...
In the past couple of months, the topic of localization seems to have been everywhere. In March, both McKinsey and BCG tackled this issue in their publications: The McKinsey Quarterly addressed the central-local debate in global staffing in The multilocal challenge: Managing cross-border functions while the Boston Consulting Group issued a report on The BCG 50 Local Dynamos which looks at how nimb ...
One question I?ve asked US online retailers expanding internationally is how they prioritize their global site launches. Some of the factors cited most frequently include:
- Size of e-commerce market
- Regulatory environment
- Existing operations in-country
- Use of English language
- Internet penetration
- Broadband penetration
- Potential to r ...