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JupiterResearch Weblog - John Lovett
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Recent Posts (24 hour delay)

  • eMetrics Wrap-Up
  • 6 days ago
  • I?m on the plane returning from the eMetrics Marketing Optimization summit in San Francisco. Rather than blogging live from the event, I decided to post a retrospective, allowing my thoughts to congeal. Here are a few of my takeaways.

    It?s About Relationships and Experiences
    Event organizer Jim Sterne added an Industry Insights day to this year?s event and invited a small group ...
  • Free to Be...You and Me
  • 31 days ago
  • It just keeps getting better. Today, Dennis Mortensen of IndexTools announced that Yahoo! will be offering the Web analytics services for FREE. There?s an agreement that will go out to existing partners and clients regarding the change in service level, but they will have exclusive access while Yahoo! prepares for the next rollout.

    For those of you who recall 1970?s pop culture, one ...
  • Yahoo! Analytics
  • 37 days ago
  • I received a short note in my inbox this morning from Dennis Mortensen, COO of IndexTools. We spoke last week about the solution capabilities, flexibility and future direction of the product, but he must have been grinning all the while. Today he provided a link to his blog announcing that IndexTools would be acquired by Yahoo! Just a small tidbit of juicy information, I?d say.

    The fi ...
  • New CEO at WebTrends
  • 39 days ago
  • Not much to report yet, except that WebTrends has a new man at the helm. Daniel Stickel, a former Google executive responsible for syndicated products, was announced as the visionary who will take WebTrends from Web analytics company to integrated enterprise marketing solution.

    Here?s the company press release.


    ...
  • If I were holding the checkbook...
  • 42 days ago
  • I?m no equity analyst, nor do I want to play one on TV?so I?ll speculate on what I think Coremetrics should do with their new $60M in series E funding.

    Shout from the Rooftops
    Coremetrics maintains widespread notoriety among analytics pros, yet there?s a big wide Web out there just entering the shallow end of the analytics pool. Coremetrics should invest in marketing programs t ...

 



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