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• I don't blog here anymore...
• 119 days ago
• If you're looking for new posts,
  LOOK HERE.
  
  I've started a new Wordpress-driven blog, and plan to post 3x a week or more. So please bookmark and subscribe to the feed! :)
  
  See you 'round the blogosphere,
  -ross ...

• My 2007 Forrester Research retrospective
• 123 days ago
• Looking back at 2007, I just wanted to compile a list of some of the reports I wrote at Forrester:
  11/06, Gen Y Is Truly Different; Design Accordingly - Forrester analyzed survey responses from nearly 50,000 consumers to understand the differences between Gen Y and older generations of consumers. The analysis showed that Gen Yers are more apt to like style, fun, and technology; seek out what' ...

• britney spears fuge
• 261 days ago
• Amazing.
  ...

• Alternate Reality Games: a few links
• 345 days ago
• Here are a few links to viral alternate reality campaigns, like the Lost Experience. These fascinate me – 1 part video game design, 1 parts psychology, a dash of integrated marketing, and hope the dough will rise.
  
  Blog post about viral campaign for the next Batman film.
  
  Agency behind the campaign, 42 Entertainment
  
  42 Entertainments awesome viral campaign for the g ...

• Marketers = Experience Integrators
• More than a year ago
• [From Forrester's 2007 Marketing Forum]
  
  
  Sylvia Reynolds faces a unique challange as Wells Fargo's CMO. "We have the opportunity to delight or disappoint our customers in moments of trust every day," she said. And there are a lot of opportunities for Wells Fargo, who receives 250 million phone calls to its call centers each year.
  But how do you create delight in a world that i ...