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• Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management
• 10 days ago
• 18 Use Cases That Show Business How To Finally Put Customers First Social and CRM: How Companies Will Manage Their Social Relationships Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert.  Coupled with my focus on social technologies we did a deep dive [...] ...

• Roadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter
• 14 days ago
• Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking [...] ...

• A Sense of Scale: Social Networking By The Numbers (Video)
• 15 days ago
• JESS3 / The State of The Internet from Jesse Thomas on Vimeo. Numbers are powerful, but only if they provide context to the changes in our life. This above embedded video (if you don’t see it, click here to the blog post) has been created by agency Jess3 and was embedded on Technorati’s blog. [...] ...

• Developing a Social Strategy: Slides and Webinar Recording –Share It
• 18 days ago
• Yesterday, we had the second in a three part webinar series about social strategy, the first, which you should listen to, focuses on understanding customers though socialgraphics. The following slides and recorded webinar (a bit faint, so turn it up) are a intended as a foundation for companies of all sizes to develop a [...] ...

• People on the Move in the Social Media Industry: Feb 24, 2010
• 19 days ago
• Lots of changes, in particular, many of my former colleagues from the Forrester Research interactive marketing and marketing leadership teams that I used to work closely with have moved on. Forrester hires top minds, so when I run across an alum, like a graduating class at a university, there’s a strong camaraderie, stemming from common [...] ...