Tuesday Amazon launched their TextBuyIt service that allows Amazon members to use their mobile phone (even very basic ones like I have) to text Amazon, find products and buy them through a few step process. Seems like it could serve an impulse buying circumstance. This does expand the option of buying from a website via your mobile phone to a group of customers who are not early adopters of inte ...
Retailers have been mad at Google before: Gmail ads, competitive bidding on branded terms. And yet, retailers still cite search (organic and paid) as the top revenue driver among all sources. I do totally get their anger. What company would be happy to see competitive ads presented when a customer specifically asks for info about your own brand.
The commerce department reported a .2% decline in retail sales today which was below what economic analysts were projecting (.2% increase). Disappointing to be sure, but not entirely unexpected due to the hammering consumers have taken over the last few quarters and the addition of disappointing employment numbers. We are seeing a continuing trend of consumers shifting their purchases from discr ...
I just saw Amazon's new program where on some Amazon product detail pages, competing or complementary items and their prices now appear in a list of text-link ads under headings such as "Available at these other websites." It is an interesting endeavor, perhaps moving Amazon even further along to being a ubiquitous marketplace. The links are clearly for other retailers but they do look like they ...
At the NRF Big show this week I saw some new technologies that take a page right out of Paco Underhill's wildly successful consulting book. One company is called VideoMining. They use simple security cameras in retail stores and their technology creates metrics from the actual video footage. Figures like how many people go to the left when entering the store, how many items do people pick up, h ...