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• Yes UA Breaks Guitars Does Impact Loyalty
• 10 days ago
• My wife's Facebook friend recently posted this message declaring that she does not fly UA because they break guitars. I recently spoke at the EzRez Thought Leadership Conference and I mentioned the now famous YouTube video which has received over 8 million viewings. A question from the audience was simply whether people would change their flying preferences because of this type of video. As evi ...

• The Splinternet
• 13 days ago
• 
  Forrester analyst Josh Bernoff recently posted a blog regarding the end of the golden age of the Web and the rise of the Splinternet. As it name implies, the new environment consists of multiple devices with content and audiences fragmented across these platforms.
  What does this mean for the future of travel distribution? This represents both a challenge and opportunity for travel ma ...

• IPhone Hits the Enterprise and 2010, the Year of The Tablet
• 45 days ago
• With eWeek reporting that 70% of the Fortune 500 are evaluating iPhone for the enterprise, the corporate travel industry needs to take note. From my view the debate is over regarding download verses mobile Web. Transcoding your Web page for the mobile browser is still important, but the value of a downloadable app for a company's brand and the ability to personalize the interaction with the cus ...

• Social Media - Understanding the Community
• 65 days ago
• With the growth of Facebook, LinkedIn and Twitter, social media monitoring and promotion have become a major activity for most travel companies. The goal is to listen to the social networks and respond to issues around a company's brand. The other major effort is to use fan pages and Twitter feeds to offer limited-timed promotions. Both these activities are essential social media 1.0 tasks, but ...

• Travel Innovation
• 106 days ago
• 
  As most of you know I was intimately involved with this year's PhoCusWright's Travel Innovation Summit. I have been tracking both new media and traditional coverage of the event. I wanted to provide you some feedback from the inside as well as some comments on the overall subject of innovation.
  First let me acknowledge the hard work of my colleague Bob Offutt in being the creative fo ...