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Compete Blog
http://blog.compete.com





Recent Posts (24 hour delay)

  • Twitter Traffic Explosion: Who’s behind it all?
  • 13 hours ago
  • Twitter has made headlines for some amazingly powerful stuff lately; breaking the news of recent China’s earthquake; partnering with MySpace for it’s “data availability” project; even helping a student get out of jail! All of these speak to the growing popularity of Twitter, and also help to explain it’s recent scaling issues. But how big [...] ...
  • Multi-Cultural Marketing Part II: Hola! To Online Hispanic Wireless Prospects
  • 1 day ago
  • I was recently reading a press release published by mobile marketing company HipCricket that talked about the Hispanic segment leading the way in mobile data usage. It said that this segment was watching more videos, sending more photos, and using SMS more than the general population. Some wireless companies have taken notice and are running [...] ...
  • Don’t Stop Believing – How Dodge Is Making the Journey Into Digital Marketing
  • 2 days ago
  • Dodge is in the midst of launching their new cross-over-utility vehicle, Journey, and is depending on more digital marketing than they ever have before. The Journey is a competitively priced mid-size crossover utility vehicle that Dodge is hoping will attract a high percentage of conquest customers to the brand. Early in April, Dodge [...] ...
  • Music Industry Downfall, Part II: The Rise of Social Streaming
  • 3 days ago
  • If any industry has felt the brunt of the internet as a disruptive technology, it’s the music industry, which has been dealt a heavy blow by the onset of digital music distribution. On the April 28, the RIAA again confirmed this state of affairs when reporting that CD sales, the mainstay of the business [...] ...
  • Pickup Trucks: OEMs! Where are you?
  • 6 days ago
  • Yesterday, a colleague of mine was searching keyword results on Compete.com and came across an interesting, albeit surprising finding. When searching for the keywords “pickup trucks” not one OEM appeared in the top 25 destination sites. That means that Ford, Chevy, GMC or any of the other more recent additions to this market, [...] ...

 



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