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Parks Associates
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Recent Posts (24 hour delay)

  • Will Xbox 360 Price Reduction Spur Sales in the Near Term?
  • 3 days ago


  • Several publications have published stories speculating a $50 price cut for Xbox 360 in the U.S.(price cut already happened in New Zealand and Austrlia). Will such price cuts lead to a near-term sales boost? Our consumer data suggest there will be some impact.
    Microsoft definitely needs to stimulate consumer interest in its console. GTA IV didn't help much and there isn't a kille ...
  • Keeping it Simple
  • 10 days ago
  • Connections 2008 is about half over already and I wanted to share a few thoughts. If there’s one message that seems to come up in every session, keynote, and panel it’s that simplicity is the key to consumer adoption. Of course, we’ve all heard that before. Our industry’s ability to confuse customers is well recognized. Yet this is what made me stop and think. If we’re all in agreement that s ...
  • Reporting from Connections: Continua Health Alliance Session
  • 10 days ago
  • The Continua Health Alliance organized an information session yesterday at the annual Connections conference hosted by Parks. Three executives gave a very humble and candid overview of Continua’s mission, agenda, progress, and momentum. Rick Cnossen, who is the Technical Working Group Chair of the Alliance, highlighted the upcoming version one of the interoperability standards and the Alliance’s m ...
  • Releasing Control
  • 15 days ago
  • As Congress nears passing a bipartisan bill to push the use of e-prescribing, the Drug Enforcement Agency is finally getting on board. E-prescribing, digitally sending prescriptions directly from the doctor’s office to the pharmacy, is only currently being used by a small portion of the nation’s physicians due to DEA restrictions which create additional work for the doctors. Previously the DEA re ...
  • Caregivers Unite (On Two Fronts)
  • 15 days ago
  • On two different fronts yesterday, caregivers joined forces to improve modern healthcare for all. Tuesday at the annual meeting, the American Medical Association voted in favor of a resolution calling for government allowance of the e-prescribing of all drugs, including schedule 1 drugs, without restrictions previously dictated from the Drug Enforcement Administration. In addition, they aimed to b ...

 



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