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• Surveys online, the good and the bad
• 3 days ago
• So I had the good fortune of filling out two different online surveys this morning. The first was on Facebook. I was taking the Flickster movies quiz. After rating a bunch of movies, they asked me if I wouldn't mind rating my enthusiasm for the upcoming Indiana Jones movie. Of course I wouldn't mind. I assume most people wouldn't mind. If 1 million people take the quiz in a month, and if the CPM w ...

• Facebook moving away from Groups?
• 11 days ago
• I really don't want to get in the habit of repeating information from other blogs, it already happens too much. But just this once, Valleywag reported over the weekend that Facebook is encouraging marketers, bands, and the like to migrate from Groups to Pages. Apple has made the move, and now has 400,000 fans of its Page.
  The idea is that the traffic to and from the Pages will generate enoug ...

• Adify snapped up
• 16 days ago
• Adify got snapped up by Cox a few days ago for a reported $300 million. You may recall that I mentioned Adify in a recent post about vertical networks being all the rage right now.
  Cox will use the Adify platform to help its own media outlets and partners build out networks online, a way to increase reach and revenue for all involved. Each partner will have a different group of little sites ...

• Will we finally get pricing information?
• 22 days ago
• I was recently briefed by SQAD (pronounced like squad.) They have been around in the offline world for a while, and provide pricing data to advertisers. They recently briefed me on a new project they are working on that would bring this service to the web. You might be thinking it's great that someone finally will report the CPMs for thousands of websites. And it is...however...
  
  "What ...

• New networks in the news
• 30 days ago
• Our president, David Schatsky, pointed me to a Wall Street Journal article this morning that highlights one of the themes from my recent Ad Networks report. While the online conglomerates are busy tying all of their acquisitions together, big media companies are fighting back with network plays of their own. The WSJ reported that Disney is creating their own premium ad network by coordinating ad s ...