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• Brands Punk'd By Social Media
• 6 days ago
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  [Posted by Jeremiah Owyang]
  
  A list of companies that were blind-sided by the internet, they didn't understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant. 
  
  Criteria of "Punk'd" includes a situation where the story would have not been told if social media was not availa ...

• Webcast with Visible Technologies and Microsoft
• 14 days ago
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  [Posted by Peter Kim]
  
  On Thursday May 22nd I'll be participating in a webcast with Blake Cahill from Visible Technologies and Marty Collins from Microsoft.  We'll be talking about "Unlocking Social Media’s ROI through Engagement & Participation."  Registration is free and we'll begin at 10 am Pacifi ...

• Happy Earth Day 2008!
• 23 days ago
• While much of the world paints itself green today in observance of Earth Day (being Irish I thought that was a March 17 initiative), it seems like an appropriate occasion to stop and ask “how green is your interactive marketing”?  Last Friday, we published a report Direct Marketing Needs A Green Wake-up Call – but what about interactive marketers?
  
  We heard from direct marketers t ...

• Our Ears and Eyes Open: Please fill out our Survey
• 24 days ago
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  [Posted by Jeremiah Owyang]
  
  A few weeks ago, we launched a survey to get your feedback about this blog.  Frankly, we've only had a few responses, and wanted to hear from more of you. 
  
  Your feedback will help shape the direction of our future blog activities, so since you're taking the time to read this message, it's in your best interest to let us ...

• Three key applications for brand monitoring
• 28 days ago
• [Posted by Peter Kim]
  
  As you may know, I've been following the brand monitoring market for a couple of years and since publishing the Q3 2006 Forrester Wave on the space, it's clear that the market has shifted.  That's why I plan on updating the Wave in Q3 2008.
  
  In the meantime - it's clear that not all brand mo ...