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• Not Always for Geezers
• 149 days ago
• My colleague David Card makes a good point about the merit of emusic?s unprotected MP3?s and their _gradual_ foray into the ?mainstream.?
  
  Now this is the point that I evoke the Proton Pack wearing words of Harold Ramis ? ?whatever you do, don?t cross the beams, Ray.?
  
  Crossing my beams (read=digital marketing analyst is an emusic supported musician). Like most independent ...

• 2008 A Bright Future For Email?
• 150 days ago
• After a week of travel connecting with clients and networking with new friends, I have determined that 2007 was the ?stay the course year.? Although not complacent, email marketers are still struggling to justify larger budgets the challenges continue to be the same; including: a lack of resources, difficulty integrating email across channels, making use of subscriber data and keeping pace with ...

• Live From The Email Insider Summit
• 156 days ago
• The MediaPost EIS is always a great event and this year is no exception.
  
  There have been some wonderful presentations and content, but my old Jupiter alum Alan Chappell?s discussion today with Kevin Olsen, Director of Consumer Protection for the State of Utah was classic.
  
  In one exchange Alan asked Mr. Olsen about the breach of the registry, to which Mr. Olsen replied he ...

• The Secrets of Email Delivery
• 162 days ago
• I wrapped up a webinar today with Epsilon and Goodmail Systems on tactics to improve delivery and reputation. If you missed it, the event will be archived on the Epsilon site in the coming weeks.
  
  One of my main takeaways was that consumers are most concerned about missing transactional email. When asked which classes of email that they were most concerned with getting blocked ...

• Tis the season ... for events?
• 163 days ago
• Well if you are an Email Insider and have all of your campaigns tucked away for the holiday season but are still anxious to know about the new challenges that are lurking around the corner next year (only 4 weeks away btw), then the Email Insider Summit beginning on 12/9 is a must attend event. You?ll at least hear my perspective on these challenges when the first day is kicked off on 12/10 (sha ...